Man United Set to Sign Record £300m Nike Deal

Manchester United are set to
more than double the current
record for a kit deal when
they tie up a £300 million
contract with Nike, according
to reports in England.
The Sun claim, in a story
repeated by the Daily Mail,
that not only does it dwarf
the existing record, held by
Real Madrid and Adidas, but
it also could be worth still
more than the headline
figure:
It is double the current most
lucrative deal - Real Madrid's £31m-a-year tie-up with Adidas - and it could be announced on
Friday.
United have also reportedly been granted sales rights for their kits, which could be worth
another £15m per year, which could see the five-year deal worth a total of £375 million.
The current Nike deal was reported at £303m for the 13 years, and with this extension which will
run for five-years reported at £300m, should it end up running for the same amount of time, it
could bring the club close to £1 billion in revenue.
The Daily Mirror sounds a note of caution on the deal being a record, claiming that Adidas and
Chelsea have struck a deal of equal value. While the amount earned is roughly the same,
however, Chelsea's deal is stretched over 10 years, according to the same paper earlier in the
summer.
By contrast, Arsenal's new kit deal, signed with Puma in May, was believed to be worth £170m
over the same five-year period, according to the Huffington Post.
United may be struggling on the field in relative terms under David Moyes this season, but
commercially their record of lucrative tie-ins, sponsorships and partnerships is unparalleled in
football.